Top 24 Trends in LinkedIn Marketing 2024: My Thoughts

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As we’ve entered October 2024, LinkedIn continues to be a driving force for both professionals and businesses. Over time, I’ve seen the platform shift from a simple networking site to a powerful tool for content marketing, thought leadership, and branding. This year brings with it new trends that are reshaping how we market and engage on LinkedIn. I’m excited to share my personal insights on the top 24 LinkedIn marketing trends you should be tapping into this year.

1. Short-Form Video Content Video is more engaging than ever, and LinkedIn’s focus on short-form video — anywhere from 30 seconds to a minute — has made it easier to grab attention. In 2024, creating concise, impactful videos will be crucial to keeping audiences interested without overwhelming them.
2. Authentic Personal Branding This year, authenticity will outshine overly polished, corporate personas. People are drawn to genuine stories and experiences. Sharing the ups and downs of your journey creates connections that resonate, as LinkedIn users crave real human interaction over corporate jargon.
3. AI-Generated Content With AI tools evolving rapidly, 2024 has seen them become more integral to content creation. Tools like OpenAI streamline drafting and optimisation, but adding that personal, human touch is still essential to connect authentically…