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Marketing Strategy: Common Sense vs Reasonable Doubt
Have you ever wondered why some marketing strategies seem to work like magic, while others, despite careful planning, fall flat? As I’ve navigated through the vast and complex world of marketing, I’ve found myself caught in the intriguing interplay between two contrasting approaches: common sense and reasonable doubt.
These are two sides of the same coin but often lead to very different decisions and outcomes. Let’s explore what these terms mean in the context of marketing and how to balance them effectively.
What Do We Mean by “Common Sense” in Marketing?
Common sense is all about intuition and going with what feels right. It’s about using what we’ve learned from experience and applying basic logic to make decisions. For instance, it seems like common sense to place an advertisement for raincoats just before the monsoon season, right? The timing is perfect, and people are more likely to buy raincoats when they anticipate rain.
However, relying solely on common sense can sometimes be misleading. Take, for example, the common belief that a high price always means high quality. Many…
