Candies or Content

I walked into a candy store as a kid and found out that there was far too much to life than I knew of. I was confounded, of course. However, after the initial bewilderment, I realised all candy essentially tastes the same. It is only what it looks like that matters. Only a few actually tasted different. And, then there was chocolate.

Today, as I scramble around the internet in search of content, knowingly and unknowingly. I can’t help but think back to the candy store experience as a child.

All that I read and see is nothing but mere sugar candies.

They just look different. It doesn’t matter if you’re looking for chocolates or sugar candies. They all just look different. Maybe the separation between a few topics can be a little more distinct like milk chocolate to dark chocolate. But, it still tastes basically the same. The content we consume every day is below average, at best. The median tends towards it for sure. Considering how many varieties of candies exist in each shop, the lighting, and the shopkeepers, matter more to the child than the candy itself, in today’s world.

However, we who write and create every day know that the best ingredient for the candy is to fall back to the basics. The traditional formulae and conventional practices. I mean, no matter what you write or create, the age-old gimmicks of copywriting will always prevail.

I’ve heard about various models of argumentation, for instance, Tolumin’s Model. I’ve read about various models of copywriting such as AIDA ACCA PPPP UPWORD but I cannot seem to wrap around the fact that although I know this, there is only so much I can do to make a living in a city with a million candy stores.

Honestly, I didn’t have to know copywriting or whatever to think of this analogy. It’s obvious with the way things are panning out. If you can’t click-bait, you’re just not in the race.