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How to Not Go Viral in 2024

Mistakes that you and I keep knowing yet making every day

Ayush Banerjee
6 min readOct 25, 2024
Photo by Stephen Dawson on Unsplash

Have you ever wondered why some content creators soar to millions of views, while others, despite all efforts, remain in the shadows?

It’s 2024, and going viral seems to be the golden ticket every marketer, content creator, and brand chases. But what if I told you there’s a fine art to not going viral?

Yes, we all know the dos, but what about the don’ts we keep repeating? Here’s an idea about why you and I might be sabotaging our own content — knowingly.

Ignoring the Power of Trends

Photo by Christian Wiediger on Unsplash

One of the biggest mistakes content creators make is ignoring the power of trends. With platforms such as TikTok, Instagram, and X heavily relying on trending topics, not riding the wave can leave you invisible.

Avoiding trends might seem like you’re staying true to your content, but in reality, it can make you irrelevant to the fast-moving world of social media.

Overcomplicating Your Message

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Ayush Banerjee
Ayush Banerjee

Written by Ayush Banerjee

A noisy serial learner, mindfulness enthusiast, creative addict, techy and political.

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