How Does Schema JSON-LD Improve SXO?

Take a swim in the murky waters of Google SERP 2024

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Stop asking your writers to do your SEO.

SEO is SXO now and involves way more than just keywords, alt texts, and jazz.

SXO is about enhancing the user experience from the search engine to your website. Here’s where JSON-LD plays a big role in helping Google and your users find what they need, fast.

Rich Snippets Make Skimming Easier

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When users see more than just a plain link in search results, they’re more likely to click and stay on the page because they get a preview of what to expect.

Rich snippets such as FAQs, images, or event dates, help people find exactly what they want.

For example, a travel site can add FAQ JSON-LD so questions like “What is the best season to visit Goa?” appear directly on Google. This answers user queries faster and increases the likelihood of clicks.

Boosts Trust and Credibility