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EAT again
E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness, is a critical factor Google uses to evaluate the quality of content on the web. It plays a significant role in determining how a page ranks on Google’s search engine results pages (SERP). Let’s break down each element of E-E-A-T and how it impacts SEO, particularly for Google SERP rankings:
1. Experience
This newer addition to the E-E-A-T acronym reflects the need for content creators to have real-world experience in the subject matter they are discussing. Google looks for evidence that the author or website owner has practical, first-hand knowledge of the topic they are writing about.
- Example: If someone writes a travel blog about visiting Paris, Google values content written by a person who has actually been to Paris and can share personal insights, over someone who is simply summarising information from other sources.
- Actionable Tip: Highlight your personal experience in the content. Use examples, anecdotes, or case studies that demonstrate you’ve directly engaged with the topic you’re writing about.
2. Expertise
Expertise refers to how well the content creator understands the subject matter. Google wants to ensure that the content it ranks is written by someone who possesses relevant…
