100x Your First Profitable Facebook Ad

Have you noticed the sudden boom in social media this decade? Almost 80% of adult users who are on the internet have a Facebook account. And, over 70% of them visit Facebook regularly. Yet, we pretend as if this is not surprising at all!

With the increase in Facebook users, there is also a consequent increase in the interactions online. This has forced businesses to shift to Facebook for acquiring new leads and sell their products. And why wouldn’t they? It is cheaper and easier. And with the right strategy in place, returns are almost guaranteed.

If you are an entrepreneur or a digital marketing enthusiast, you must know how important these social media portals are to reach out to your audience and generate new sales leads. If you don’t, read this article to know more.

Here are a few key determinants that you must keep a close eye on when planning for your first profitable Facebook Ad campaign:

Determine Your Offer:

Your first step to creating an ad on Facebook is knowing what you are advertising about. You must be aware of what you are offering to your customers. Whether it is a product or service, who is the service intended for, which is your target audience, etc.

You can give your customers a call to action and give away discounts, cash-back offers, free trials and demos, etc. In this way, your customers will click-through to your website to avail the offer.

It is important to figure out your main goal with the Facebook Ad. Whether it is meant to generate sales leads or meant to garner website traffic for the brand. You can also use Facebook Ads to promote new products and services.

Write a Crisp Call to Action:

If you want to drive traffic to your website, you will need to use a click-through link that offers the customer some incentive to click on the link. This can be in the form of a lead magnet, discount code, etc.

Similarly, if your goal is to sell your products directly, a link to Facebook Marketplace or your Direct-to-Consumer online store works well enough. In such an ad, a call to action(CTA) to engage the target audience is more important.

Once you have figured out the main goal of your Facebook ad, it is key to develop a CTA on similar lines. This attracts the customer to the post at large and helps them figure out what exactly is it that you are offering.

Even a ‘Learn More’ button can be a great CTA for some Facebook Ads.

Identify Your Target Market:

For any business using Facebook ads, it is common to first work on chalking out the audience base that needs to be targeted. Identifying the key interests and locations of your target market is an integral aspect of delivering optimal results when using Facebook Ads.

It is a relatively easy process if you are using Facebook Pixel. It does everything for you once you train it with an initial Ad set.

The current Facebook algorithm only shows users the Ads that fall under their interest areas or if they have interacted with a similar ad. To reach out to such users over social media, it is important to identify their wants and likes.

Ideally, your target market is the market of buyers to whom you are selling your idea. And, this is necessary because it helps prevent unforeseen expenses on Facebook Ads. It limits useless and undirected engagements.

Identifying the target market helps your customers identify with the brand identity as well.

Write Your Ad Copy and Design Your Creatives:

Just having a plan in place for your Facebook Ad campaign is not going to work. With thousands of businesses competing for space online, it is essential to create and maintain a brand identity for your business.

Although your Offers and CTA does create an impact on the consumers, it is your visual aesthetic that appeals to the general audience.

Anyone scrolling through Facebook will pause at your Ad if there is a striking visual alongside the text caption. Use your brand identity well. And, design your creatives to create a lasting visual impact. Figure out where you will place the Ad and your target market. Create ad copies and design your creatives to create a visual appeal with your customers.

If your copy or visuals are off, you‘re going to miss out on massive gains.

Choose the Correct Campaign Objectives:

The first step of creating an ad using the built-in Facebook Ads Manager is to create a campaign for your ad. To create a campaign on Facebook Ad manager you need to be able to decide on your campaign objectives, deciding the best-fit version of the Ad, etc.

After you have defined your target market and goals for the Ad, you have to select campaign objectives closely related to the goals you want to achieve. This means informing the Facebook algorithm about what results you exactly need to win.

For instance, if you have set up a ‘Traffic’ campaign objective, Facebook will know to win, you must get more audience for your website. It directs the consumers to your website hence increasing the website traffic.

Create and Optimise the Ad Campaign:

To run a profitable ad campaign on Facebook, you need to create an Ad Set. An Ad Set includes the design and the copy for the Ad. Next, you are required to gather information about your target audience.

You must also optimise your campaign budget to prevent any unnecessary spending. Strive for conversions and not for increased reach. Publishing your Ad using the Facebook Ad Manager is relatively simple. And, anyone with only a little knowledge of social media can help you do it.

You have to begin by Choosing your Identity and then selecting the Ad Setup option. Next, you must create an Ad Creative or upload one from your local system. After this creative is ready and you are okay with how it looks, set up a tracking method to know how the audience is responding to your Ad.

Finally, publish your ad on Facebook. It is that simple!

Split Test Your Ads

While informal testing can lead to overlapping audiences, Split testing or A/B testing helps you create evenly split and statistically comparable experiences before launching your Ad on Facebook.

You can create an A/B test in Ads Manager in a few easy steps. Split testing allows you to change your ad variables such as the creatives, target audience or placement of the Ad to determine which strategy will perform best.

After choosing a test variable, Facebook separates the budget into equivalent proportions to carry out its automatic A/B tests to provide you with optimal results.

You can use these tests when you are trying to measure the changes to your advertising patterns or compare diverging strategies.

Summary

There are various key components of using Facebook as a platform for business marketing and advertising solutions. Facebook serves as a one-stop solution for your digital marketing whims and fancies.

It is the most popular social networking website even today. It keeps getting larger day by day as more and more businesses opt to use Facebook for advertising and marketing to draw in new customers for their brands.

You must closely follow the 7 easy steps mentioned above to maximise your returns on your advertisement investment.