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12 Trends to Watch Out For this November 2024
Best time to plan for 2025 and review key milestones this year
November presents key opportunities for marketers to review their year-round performance and plan for the new year ahead. Here are 12 trends to explore this month:
AI-Driven Content Personalisation:
Nearly 60% of marketers plan to leverage GenAI to boost creative production and personalise content. This is also to address consumer demand for a more tailored experience online. In this regard, AI-driven personalisation is especially key as GenAI now directly impacts how consumers engage with content across online platforms.
Authenticity and Trust-Building:
As AI becomes integral, a segment of brands now market themselves as “AI-free.” This can be appealing to consumers who seek authentic, human-centred interactions. By 2027, 20% of brands are expected to differentiate by emphasising their lack of AI in operations, creating trust with customers cautious of AI’s influence.
