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1 Million Followers Do Not Mean 1 Million Dollars

Ayush Banerjee
3 min readOct 2, 2024

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Photo by Markus Spiske on Unsplash

As a content creator navigating the landscape of monetization, I’ve often encountered the belief that accumulating followers directly translates to financial success. However, my experiences and observations tell a different story. Through platforms like the Medium Partner Program, Quora monetization, and newsletters on Substack or Patreon, I’ve learned that the reality is much more nuanced.

The Medium Partner Program:

I first delved into the Medium Partner Program when I noticed that many writers were earning substantial income despite having modest follower counts. Unlike traditional platforms that reward clicks or impressions, Medium pays based on member engagement. For instance, I published an article that garnered only 300 views but received significant reading time from Medium members. This led to earnings that surpassed those of another post I wrote, which had over 10,000 views but minimal engagement.

The key takeaway here is that a smaller, engaged audience can yield higher returns than a larger, indifferent one. It became clear to me that crafting compelling, well-researched content that resonates deeply with a niche audience is far more valuable than chasing follower numbers.

Quora Monetization:

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Ayush Banerjee
Ayush Banerjee

Written by Ayush Banerjee

A noisy serial learner, mindfulness enthusiast, creative addict, techy and political.

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